3 Brilliant Ways Marketing Firms Can Help Out A Small Business
For any new business, getting out there to customers can be tough. It is also hard to understand where to start when advertising your services. This can be twice the challenge for any online based business. On the internet, the competition is high and the best ways to reach new customers can often be reserved only for those who can afford it. Online marketing can take several shapes, and the possibilities for approaching these forms can be endless. When someone does not have the eye and knowledge for attracting the right crowd, it can be very hard to figure out how to make it. So where can you begin your journey in marketing your IT support business? A marketing firm can be a wonderful solution. Marketing firms have the best marketing strategies tailored to your business’ needs. They can handle all of the additional accoutrements involved in getting your services out to potential customers.
1. Social Media Marketing
Social media is not just for personal use anymore. Many businesses are using these websites as a way to reach customers online. This is a good way to advertise computer services for any IT related business. Marketing firms can help set you up with accounts for your business across many social media platforms. Around 93% of business marketers use social media these days. It’s one of the most successful ways of advertising your services to potential customers. In the U.S. about 47% of people say that what they see on Facebook can have the largest influence on what they buy. This definitely shows that making your IT business known on social media is vital.
2. Search Engine Optimization
Any IT business will have a website, but how do you get people there? A marketing firm can show you the ropes when it comes to SEO. One very important thing is to make sure your business is in the top results when people search for relevant terms. It is known that almost 93% of internet experiences begin with a simple search engine use. It does not stop there, 75% of those search engine users will not scroll past the first page, as any trustworthy result would definitely be there. How can marketing firms make sure your website has the SEO it needs for search engine success? Blogging about your IT business is a good way to optimize. Any website should have a professional blog featuring updates and service descriptions. Almost all small businesses, about 95%, believe that blogging is an important business tool. 70% of content markets say that since they started blogging, it has increased their brand awareness.
3. Email Newsletters
Some people see email as an “old school” way to advertise your business. However, marketing firms don’t see this as true. Sending out emails to past and potential customers about new services and any deals can be a good way to stay relevant. Newsletters are great reminders of the presence of your business and can increase awareness in general. Marketing firms are aware that email is one of the most popular functions on the internet, right after search engines. If so many people are checking their email everyday and several times a day, this is a good way of marketing your business.