5 SEO Best Practices That Will Boost Your Clientele
With the majority of internet users shopping for products and services online and most of those users using search engines to do it, it’s no wonder search engine optimization services are on the rise. If you’re a small business, even if you don’t have a website, it is absolutely essential that you learn some search engine optimization basics today. SEO services will help you and your business come up higher in the results of sites like Google and Bing whenever anyone searches something having to do with your industry. This can get you exponentially higher exposure, and using tried and true SEO best practices will help ensure that the highest percentage possible of SEO related leads turn into closed sales. Below is a list of SEO best practices as identified by consumers and SEO companies alike:
1. Think Local
Making sure you’re using sites that have mileage or location filters is an essential component of SEO best practices. Half of the people searching for products and services are hoping to find local results, and what’s more, approximately 20% of these locally-focused searches lead to a sale within 24 hours.
2. Think Mobile
Laptops and netbooks used to be the primary means of mobile search, but now with the normalization of smartphones, people are always looking for the next app. Whatever SEO service package you go with, make sure it includes an app-friendly interface to help expose your brand.
3. Don’t Put All Your Eggs In One Basket
You never hear the term “one pronged approach,” and there’s a reason for that. Consumers interact with goods and services in a thousand different ways, from blogs to report websites to reviews to apps and more. It’s important to diversify your SEO initiative and have a strategic presence that takes multiple forms. Often, these forms compliment each other, such as blogs and “best of” lists.
4. Practice Good Tagging And High Keyword Density
With SEO, repetition is key. If you’re posting to a website that uses tags such as a lot of consumer reporting sites or a blog platform, good tagging that might seem redundant to you but is food for Google’s algorithms will really boost your height on the search results. A good keyword density within the web content is important as well. For instance, if you’re a remodeling firm, you’re going to want to use the word “remodeling” and any related words someone might use in a search a ton in your content.
5.Stay Away From Ad Language
Another thing that’s extremely important in today’s SEO landscape is to avoid the direct sale. Americans automatically turn their brains off nowadays when it seems like someone is trying to push a product on them. They would much rather be their own judges of what is better and self-engage via research. If it seems impossible to sell something without selling something, don’t worry — this is why you hire a competent SEO company to walk that fine line for you.
Please share any SEO best practices you feel we may have missed in the comments section below. Or if you have further insight into how the process works, we’d love to hear it!