Author: Evan

Marketing, Design and More

The Bare Basics of VoIP

Are you familiar with the Voice Over Internet Protocol revolution? This is a key development in the world of communications and may soon directly impact your life through your job or small business. Commonly known as VoIP, the protocol is basically a component of a call routing system, also known as Call Termination. In the…
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2 Reasons Why Choosing the Right Pay Per Click Specialist Can Increase Your Return on Investment

Pay per click Internet advertising is a model in which you, a business owner, pay an advertising platform (such as a search engine or social media site) only when a user clicks on your link, no matter how many times it has been viewed. The dominant form of PPC used today is on Google; through…
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Helpful Hints For Companies Handling Their Own Advertising and Marketing Efforts

Any company on a tight budget is constantly looking for ways to save money without having to cut any corners. One way in which many of these companies try to save money is by taking over their own digital advertising and marketing instead of hiring digital advertising agencies to do it for them. While these…
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Three Things Every Modern Website Needs

When it comes to marketing your company online, one thing is clear: first and foremost, you need an effective, well-designed website. After all, without a digital hub for your customers to visit, how will you provide them with the information they need to make a sale? Unfortunately, you won’t be able to create a high-quality…
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Five Ways to Make Sure Your POS System Integration is Successful

If you’re new to owning point of sale equipment, you may not realize that your job isn’t done once you plug in your POS terminals and set up your preferences. Here are five tips to help make your integration of retail POS systems go smoothly. Train Employees Thoroughly Placing a group of untrained employees behind…
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Three Questions You Didn’t Know You Had to Ask Your Cloud Computing Solutions Provider

Most every modern business needs to work with a cloud hosting service. Their dedicated server hosting solutions can trim expenditures, streamline work flows, and unburden stressed out IT departments, all the while allowing employees to access their work from anywhere and collaborate easier. With so many advantages to offer, more and more companies are naturally…
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Four of the Biggest Medical Data Breaches in United States History

Would you be surprised to learn that, according to the healthcare and technology website Healthline, 44% of data breaches in the United States involved data theft or data loss from hospitals and private medical practices? If recent events are any indication, it seems that hostile entities targeting this type of private data — data that…
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Mobile UX May Soon Affect Rankings, as Well as Customer Satisfaction

Experts are predicting that any SEO company worth its salt needs to start putting mobile capability at the top of its list when it comes to building high-ranking websites. Google has given strong indicators in recent weeks that mobile user experience (UX, in industry jargon) may soon be added as a factor in its ranking…
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Did You Know You Can Sell Your Old Laptop for Cash?

We’ve all had that horrible experience: The precious laptop that is your lifeblood, your portal to the outside world, the tool you use to make your living, and most importantly, the machine on which you binge-watch TV shows on Netflix, has died. This time, it’s not just a thermal shutdown, or a dead battery, or…
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Three Ways to Save Money on Ink and Toner Cartridges

Ink and toner cartridges run out fast if you do a lot of printing, and replacing them can be expensive. In the US, printer ink is currently priced at about $9,600 per gallon, which is about the cost of 2,791 gallons of milk. A single ounce can cost anywhere from $13-$75. With ink selling at…
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