How to Increase Website Conversion Rates
If you have your own business website, you have probably heard the term SEO thrown around a few times. SEO, or search engine optimization is the ability to increase website traffic to your webpage. It is inputting specific keywords and using relevant content creation to raise your SEO results in a local search. Although SEO is an extremely important part of digital marketing, it is not everything. Simply getting an increase in clicks is not enough, especially if you are unable to also increase website conversions. The following strategies will help you increase your SEO results, while also allowing you to see an increase in website conversions.
Relevant and personalized content creation
Simply having an abundance of blog postings and website content is not enough. It may raise your SEO ratings, but when a customer visits your webpage, they will be unlikely to purchase or follow through with the click. Your content marketing needs to also grab their attention. It needs to be relevant enough to them that they continue to read. It needs to be interesting enough that they are tempted to return later when additional information is posted.
Personalizing your blog posts and content to your specific type of reader and customers is a great way to increase website conversions. In fact, 57% of businesses have acquired a customer through their company blog. A blog gives you the chance to communicate with your potential customers. It gives you the opportunity to demonstrate your expertise in a subject and to learn from your knowledge.
Timely website development
The specific content that makes it onto your webpage is not the only important aspect of the content. The frequency and time of posting will also play an important role in the success of website views. You can increase website conversions by posting relevant and interesting content when people are on the internet. They have a greater chance of seeing the content if it is posted at a high user time. The timely posting can also have an effect on local SEO ratings. Ongoing and timely blogging can be a way for small, local businesses to boost user interaction as well as rank highly within Google?s algorithms.
Easily navigable web design
If a local SEO search brings a customer to your webpage and it then fails to load correctly, you will lose that customer. It does not take very long for a potential customer to give up on an internet webpage. The mistake that many business owners and web designers make is assuming the type of device that customers are using when visiting the web design. Users today are using all different types of internet devices, from mobile smart phones, to iPads, to desktop computers.
Web designs need to include good website design tips that are also mobile friendly. Approximately 61% of customers who visit a mobile unfriendly site are likely to get frustrated enough to abandon that site, and go to a competitor?s site. If you are wondering how to improve website performance, it is crucial to work with a web developer who is familiar with both desktop and mobile device friendly browsers.
When you host a website, you are also accepting responsibility of safety features within your webpage. Customers who feel wary or hesitant about a company?s webpage security features are less likely to visit the page. Even if you improve your SEO rankings results, but do not improve your security, you are unlikely to see an increase in website conversions. Potential customers want to know that the website is safe to visit and that their confidential information is not at risk.
SEO is a crucial part of increase local search results. SEO involves the use of content marketing and regular blog postings. It also utilizes specific keywords to increase search results. However, SEO itself does not increase website conversions. Instead, businesses also need to ensure that they are posting timely and relevant material that is personalized toward the customer. They need to make their website mobile friendly and provide a safe internet platform for all customers.