The 3 Most Crucial Components of a Successful Internet Marketing Strategy
Building a loyal following of customers online used to be supremely difficult, but now it’s made easier than ever with the help of digital marketing services. Internet marketing is more important now than ever before, and your company needs the most advanced strategies possible to best your competition.
Through a combination of several effective advertising and optimization strategies, an internet marketing company can take your business to a completely different level. You’ll rise to the to top of organic search rankings and offer consumers a website that is appealing and easy to navigate.
You likely do not have the in-house resources to accomplish this level of internet marketing, which is why you need the help of an experienced digital marketing company. Here is a quick rundown of the three most important components of a successful internet marketing strategy:
- Search engine optimization. Americans conduct an average of 12 billion online searches per month, and a large majority of the clicks that stem from these searches are for organic results. Organic results are located directly under the sponsored results in popular search engines. Often times, internet users completely skip the sponsored results and click the highest-ranking organic result. You need to be at the top of these organic results to drive the most traffic possible to your website. You can do this with the help of advanced SEO services from an internet marketing firm.
- Website design. Once you drive new traffic to your website with the help of SEO, your website needs to be appealing and easy to use to convert these new visitors into customers. From organizing your links better to adding attractive visuals, website design is often the most overlooked aspect of internet marketing. Your website needs to seem professional and well-built in order for potential customers to take your company seriously.
- Mobile optimization. Just about everybody has a smartphone these days, and many people are throwing out their desktops computers because they can perform local searches on their phone instead. In fact, about 50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase. If your website is not mobile-friendly, you might as well not bother posting to it. An estimated 48% of users say that if they arrive on a business site that isn’t working well on mobile, they take it as an indication of the business simply not caring.
An experienced internet marketing firm can provide you with all of these terrific tools and more to increase your online sales and brand exposure. Start reaping the infinite benefits of digital marketing and grow you company like never before.