Three Tips for Effective Web Design in the Mobile Age

Marketing, Design and More

Three Tips for Effective Web Design in the Mobile Age

Web design

Did you know, according to Pew Internet and the American Life Project, almost 50% of all Americans use a smartphone? For this reason, it is not terribly surprising to find that $6.4 billion was spent on mobile marketing across the world in 2012. According to eMarketer, 19.4% of all internet usage time in the United States is spent on a mobile device as of August 2013. Given the fact that only 19.2% is spent on traditional computer access, the importance of mobile is clear.

If your company wants to excel in the mobile age, it needs to take advantage of website design favoring mobile users. If your company is unable to do this in-house, you should find a website hosting service that can provide you with web design for the mobile era. Here are three ways they can help.

  • Convenience Equals More Sales
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    74% of mobile users say that mobile friendly websites make them more likely to return in the future. According to a recent Google survey, 67% say they are more likely to buy from a website that is optimized for mobile. The fact of the matter is having a clumsy site written in a language, like Flash, that many mobile platforms cannot use is one of many surefire ways to lose business.

  • Speed Equals Traffic
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    According to Tech News Daily, if your webpage takes longer than five seconds to load, that is a big problem for 66% of mobile users. The reason? Consider the following. Jane, a smartphone user, is lost in Calgary. She needs to find out your address so she can plug it into her GPS application. The problem? When she accesses your webpage it takes a long time to load. This makes her that much later for her meeting at your restaurant.

    People rely on your webpage to provide them with quick, convenient service. The best way to give it to them is to employ a website hosting service that can build you a site optimized for mobile. These companies are staffed with professional web designers that are fluent in HTML, CSS, Java, PHP, and Flash. Using those languages in correct proportions yields webpages that load fast, are easy to use, and look fantastic on mobile devices.

  • Make Your Page a Beacon
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    According to Search Engine Journal, 93% of all online experiences begin with a web search. The content provided on your site needs to be optimized for easy discovery in Google and other big search providers. However, writing quality, custom content is only half the battle. Meta-tagging, use of alt codes, and effective search descriptions are all important to your site’s visibility. By contracting a website hosting service with high quality web design development services, you can take advantage of those techniques.

According to Marketing Profs, mobile subscriptions are set to surpass the global population this year. That means more people than ever will be accessing the web on the go for all of their needs via tablets and smartphones. When they search for a business like yours what will they find? Make sure the answer is a high quality, mobile optimized page by contracting a professional website hosting service.
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