Why Did Facebook Purchase Virtual Reality Company Oculus?

Marketing, Design and More

Why Did Facebook Purchase Virtual Reality Company Oculus?

Search engines marketing

What is the key to successful search engine optimization packages? Facebook CEO Mark Zuckerberg continues to baffle marketers with seemingly random takeovers. Zuckerberg’s acquisition of virtual reality headset manufacturer Oculus may be the most controversial yet. Facebook is getting backlash from enthusiasts who fear Zuckerberg will not use the technology for its intended purpose, gaming. Why would Facebook make the purchase in spite of this controversy, and what can businesses and internet marketers learn from it?

Oculus Takeover Continues To Stir Up Controversy

Oculus CTO John Carmack admits, “I wasn’t personally involved in any of the negotiations — I spent an afternoon talking technology with Mark Zuckerberg, and the next week I find out that he bought Oculus.” Even so, Carmack retrospectively describes the takeover “as a good thing.” Carmack adds that fears that Facebook will not use Oculus headsets for gaming are unwarranted. PC Magazine adds, however, that Facebook openly admits intentions to incorporate the technology into social media. The publication adds that data mining, moreover, may not be entirely out of the question.

What Internet Marketers Can Take Away From It

Zuckerberg’s purchases can teach us a great deal about search engine marketing strategies. First and foremost, the key to guaranteeing ongoing success is carefully diversifying search engine marketing tools and internet marketing tactics. Natural search engine optimization and search engine optimization packages in general work best when combined with other tactics, such as email campaigns, content marketing, and/or retargeted advertising. That way, if something should change (like Google’s search formula), marketers are guaranteed profits at every step along the way.

Zuckerberg also makes it evident that local marketing services should do their best to be as current and immediate as possible. Virtual reality may very well be the next big thing. Similarly, whenever possible, try to anticipate what marketing tactics will work best for future consumers. Make sure all sites are mobile ready, for example.

Companies can learn a lot about successful SEO and internet marketing by taking a page out of Mark Zuckerberg’s book. Read more.

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