Three Great Ways to Get Your Brochures and Flyers in Front of the Right People

For a business printing strategy to be effective, companies need to do more than simply get flyers printed. They need to get their mailers, their flyers, and their brochure prints in front of the target audience.

Naturally, this requires a bit of strategizing. Here are a few tactics businesses can use to ensure that their brochure prints are effectively received.

Leave Brochure Prints by the Greeting, Waiting, or Vestibule Area of an Entrance.

No matter what stage of the buying process people are at, they’re obviously interested in a product or service and are thinking about buying when they walk in to a shop or office. They just need a little nudge in the right direction, which brochures can do. Even if someone doesn’t buy when they first come in, they’ll take a brochure home, and think on it. The brochure will then remind them of all the business’s best points, and persuade them to return and make a purchase.

Put Brochure Prints in the Mail.

Another great way to make sure brochures get in front of the right people is to put them in the mail. According to a recent survey, 62% of people like to receive mail telling them about new or special offers, which means that well more than half of people are going to want to get your brochure or flyer in the mail.

Leave Brochure Prints in Other, Local Businesses or on Bulletin Boards.

If your business is a small, local one, then consider exchanging brochures with other local businesses. Many people want to keep money in their local economy, and so they shop locally. These people are likely looking for small business alternatives to other, larger franchises. Leaving brochures in other, local businesses is a great way to help people find what they didn’t know they were looking for — your business.

An effective business printing strategy requires more than simply having the best professional brochures. Businesses need to put their brochure prints by their doors, in the mail, or with other local businesses. If they don’t, who’s going to be able to pick them up?

If you know of any other good places to leave brochure prints, feel free to share in the comments. More on this.