Fire Up the Printing Press Why Print Advertising is So Effective
Even today in the age of technology, print communications can still work wonders. Did you know that consumers typically tend to keep any promotional calendars they receive all year? It’s easy to delete an email without really looking at it or tune out the ads on TV or online, but to physically throw away a piece of paper, you usually have to scan it and then walk somewhere to throw it out. Usually as you’re walking, you’re just giving the thing in your hand another look, which you wouldn’t do if you were simply hitting the “delete” button on your email. Over 75% of small businesses say that their best marketing strategy utilitzes a combination of digital and print communication to customers. So don’t knock those printing services until you try them!
What’s the Effectiveness of Print Communications?
Like mentioned before, when you physically handle a piece of mail, you tend to remember it better, because you’re looking at it longer. Indeed, almost 85% of all Americans say that they can remember a company’s name better when they get a promotional gift that has a logo or brand name on it.
Additionally, almost 75% of Americans said that they would rather receive direct mail for brand communications instead of digital marketing because it lets them read the information whenever they want, rather than having to do it right away. You’re also more likely to reach consumers directly with mail, since over 60% of Americans said they enjoyed looking in the mailbox for mail and around 80% of people will sort it as soon as it gets in the house.
Print communications can often also be more cost effective. For example, a print sign outside has a price tag that’s 80% less than ads on TV and 50% less than advertising done on the radio.
What Sort of Print Communications Should I Use For Best Results?
Depending on what kind of business you have, you may take different approaches with your print communications. Larger businesses will probably want to hire printing services to do more bulk orders to reach more people, while smaller businesses may use printing services for a more personalized touch to really collect customer loyalty and respect.
Indeed, printing services can work wonders, especially if you need a rush order done. Some printing services can do 24 hour printing and even 24 hour rush printing if you really need that to happen! Dream up the design you want, the color scheme to surround it, and send it off to printing services to bring that dream to life. Printing services will often give you a discount on bulk orders and it can be more cost effective than online advertising, which has gotten fiercely competitive in recent years. Flyers, coupons, promotional gifts, signs (both indoor and outdoor), and even personal letters to customers can all be incredible in helping garner a wider customer base and getting your name out there.
Don’t diss the wonders of print advertising and marketing. Use printing services to make your dreams come true and widen your customer base.