The 3 Things You Should Demand From Custom Printing Companies

Marketing, Design and More

The 3 Things You Should Demand From Custom Printing Companies

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Custom printing companies can be a business’ best friend when it comes to setting it apart from its competitors in marketing and promotional materials. But if you’ve started looking for a commercial printing company that fits your needs, you may have already found that not all so-called custom printing companies are really as accommodating as they claim to be. What should you really be looking for when screening custom printing companies? Here’s a short list that can have a long-term payoff:

  1. Digital and Offset Printing Options

    A good custom print company needs to have certain technological capabilities in order to meet your needs over time. One of the first things you can look for is whether a company offers both digital printing and offset printing. The former technique will offer you fast turnaround and unparalleled customization options, and the latter will offer the highest possible quality and best color matching.

  2. Installation and Set-Up Services

    Especially if you’re dealing with specialty projects involving large format printing, installation is often the hardest part of the process. You’ll save yourself some headaches (and probably some cash, too) by choosing a company that will cover the entire project through installation — not all custom printing companies will. That way you won’t have to worry about miscommunication or timeline issues.

  3. Start-to-Finish Customer Support

    Printing can be a complicated process, and many custom printing companies — especially those that operate online — don’t offer enough customer support to make people new to the printing world feel confident in their orders. As you’re interviewing various custom printing companies, ensure that any you seriously consider help you with the brainstorming process, clearly explain the pros and cons of all your options, and would be available to promptly address any concerns that might arise. Sure, it’ll probably be cheaper to choose a company that just has you upload an image file and takes no responsibility beyond putting that image on paper. But that kind of quality won’t get you the return on investment that you want.

Do you have anything to add regarding custom printing companies? Join the discussion in the comments.

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