Why It’s Imperative for Your Business to Focus on Mobile Web Design

Marketing, Design and More

Why It’s Imperative for Your Business to Focus on Mobile Web Design

Digital marketing strategies

Maybe a few years ago, mobile web design really wasn’t very important. Maybe it wasn’t imperative that a business should spend a lot of time and money to create a responsive web design for smartphone and tablets users. In fact, a few years ago, most businesses probably considered this a waste of time, simply because the majority of internet users didn’t own mobile devices for web browsing.

Things are a little different today, though. Having a mobile web design is one of the best ways to ensure that your business is as successful as possible — no matter what services or products you’re selling, and no matter who your target audience is.

Don’t believe it? Take a look at the following statistics:

  • According to recent surveys, about 56% of Americans own smartphones — and you better believe that this number only keeps rising. Not only are people browsing the internet on their phones, but they’re also using tablets to access the web, and in some cases as substitutes for desktop computers or laptops.

  • It’s estimated that 40% of internet users will simply leave a website if it takes longer than three seconds to load, especially when it comes to mobile device users. It makes sense that people tend to use their mobile devices to browse the internet more when they need information immediately, and they don’t want to wait around for it.

  • 48% of users state that if a business’s mobile web page design isn’t loading properly, it signals that the business simply doesn’t care. This assumption can be particularly damaging to a business, because it can happen to businesses of any size, and in any industry.

Remember, a professional web design is the best way to show your customers just how much you care about your business. A good web design shows that you’re organized and dependable, even before your customers learn about your services.

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