The Cheapest Marketing Strategy You Haven’t Used Yet

What kind of web design company can help you with your business? While some people need responsive web design or interesting layouts, others just need would-be customers actually seeing their designs in the first place! Pay per click advertising and search engine optimization have quickly lead the marketing pack in terms of quality and payoff, providing businesses large and small with the organic and modern tools they need to thrive.

Did You Know?

Companies often spend thousands of dollars on web development only to have no marketing budget left over! Organic search is considered the second cheapest way to get boosted traffic, just under e-mail marketing, and can save a business both time and money in the long run. At least 65% of adult Internet users peruse one social networking site and there are 4.9 billion Internet searches per month — there’s a lot to take advantage of!

What Is Search Engine Optimization?

SEO, short for search engine optimization, is fast becoming the new model for effective and affordable Internet marketing. At least three-quarters of search users will favor organic results over paid listings and animated advertisements, increasing SEO’s broad appeal by a landslide. A recent survey found a whopping 84% of adults saying they left a favorite website because of intrusive or irrelevant advertising. So, what about other options?

What Is Pay Per Click?

PPC, or pay per click, is an advertising model in which the company is paid every time a user clicks on their ad. Pay per click is popular for its low cost-per-conversion compared to traditional forms of advertising, such as TV and print. At least half of all Internet users will research services or products they want online, making PPC a convenient, personalized and organic way of connecting with would-be customers.

How Do I Find A Web Design Company?

Now that you’ve learned a little about social media and online advertising, how do you go about actually using it? Find yourself an SEO consultant service or your local top PPC consultant — they’re trained professionals who will take your brand and monthly goals and convert them into solid results with reasonable prices. With SEO or PPC (or both!) on your side, there’s nothing stopping you from getting on the fast track to higher traffic counts and more satisfied customers. Who are you going to contact today?