Five Reasons to Use Paid Ads in Your Online Marketing Campaign
Online marketing is a large part of doing business in today’s digital age. Paid Search Marketing, or pay-per-click (PPC) is one of the best ways to get consistent results from relevant searches, all from users typing in something related to your site, and then clicking on your paid ads.
You may think that paid ads are a thing of the past, but in reality, they’re still a great way to get your brand and image out there. Still not convinced? Here are five reasons that you need to add paid advertisements to your online marketing campaign.
Unlike outsourcing some services, you have complete control over the content and appearance of your advertisements. You set your budget, you create your ads, and you target your desired audience. If there’s something you don’t want to do, then don’t do it. That’s the beauty of paid ads.
Your PPC manager can easily set up your campaign through Google, Yahoo, or Bing within a few hours This means that your ads will be active almost immediately on the front pages of search engines, which in turn brings new visitors to your website as soon as the ads are clicked.
Highly Targeted Ads
Setting up your campaign to reach a specific demographic isn’t terribly difficult. Google Ads are usually programmed with targeting tools that match the content of your ads to other relevant web pages and searches, which in turn can maximize traffic being driven to your site.
All of the top search engine platforms have a few useful tools available that allow you to run comparative tests on any of your campaigns. You can measure the performance of your ads on a daily basis and edit details as necessary to make your ads as effective as possible. You can even make use of your PPC ads to help select the best keywords and phrases to help boost traffic and conversion rates.
Strict Campaign Management
As long as you set up and stick to a budget, your PPC campaign can create a very real return investment. Not only can you do all of the things listed above, you can track every ad and keyword and find out exactly what your PPC conversion rates cost you.
With more and more people using social media and search engines to seek out services, this is one online marketing strategy that has a guarantee of success.