How SEO Content Can Help Your Business
Research shows that around 75% of search engine users don’t scroll past the first page of results when they conduct an internet search. If you, like many small businesses, have a company website, this can have a number of consequences: you can miss out on opportunities to appeal to new customers, waste money on website maintenance, and your business may lose sales to more web-savvy competitors. For this reason, many companies are turning to online marketing solutions, such as SEO content creation and creative web design, to optimize their search results. But are these strategies right for you? If you want to help your company thrive in a business world that increasingly uses and relies on internet marketing content, the answer is likely yes. Read on to find out how SEO marketing content can benefit you.
- SEO helps you take advantage of modern consumer habits. Today, consumers use search engines constantly to help them make purchases and choose services. This has become even more popular with the rise of smart phones: currently, around 50% of mobile phone users use their phone as their primary internet source, making it even easier for the average customer to research their choices on the go. As a result, SEO, or search engine optimization, puts you in contact with customers through their preferred method of discovering companies and services.
- It helps you compete in a busy market. Google owns an estimated 65 to 70% of the worldwide search engine market, which means that while users have a way to find your business, you are competing with any number of other companies with creative web designs and appealing offers every time these users conduct an internet search. Because of this, it can be difficult to ensure that your company has a noticeable search ranking. But with SEO content solutions, you can help your business reach a more noticeable position in the search listings.
- Online marketing content can make you more attractive to customers. Studies show that as many as 70% of customers prefer to get information about a company through content rather than ads. Accordingly, companies that hire professional SEO content writing services to help create company blogs and more receive more web traffic: Marketing Sherpa reports that content distribution leads to a 2,000% increase in blog traffic, while companies that have SEO-enhanced blogs have an estimated 434% more indexed pages than companies that do not. For this reason, research shows that marketers are now spending over a quarter of their marketing budget on average on content marketing. SEO content can also give your company the appearance of a well-maintained, creative web design that provides a great deal of informative articles and posts, which also helps appeal to search engine users.
- SEO is effective. Studies show that SEO leads have a 14.6% close rate when compared to outbound leads, or organic customer searches, which only have a 1.7% close rate. Because of this, an estimated 62% of companies are now choosing to outsource their content marketing to SEO content generators and services. Don’t let your natural search ranking hold you back: hire a digital content marketing service today. More on this.